John Di Lemme
Each and every day as we are building our businesses, we
all know the key to a successful presentation is a product
being sold to the end-line consumer and/or sponsoring a new
person. In an upcoming issue, I am going to write about
the difference between making a sale and having customer
loyalty in the sales process. In the sales process, you
are fighting many different types of animals. For most of
us who are in direct sales, you have 45 minutes to present
a product/business concept and make a person believe in
you, your product, and more importantly have them make a
decision that they want what you are offering.
When you are presenting the business, it is very easy for you to get very factual and completely lose the interest of your prospect. When you tell a story about the success of someone who is using the product or have a person give a live testimonial about how much they love being a distributor, you will keep the interest of new people who are listening for the first time.
For most of us, the first time in our lives that we were
ever presented with the concept of a live audience was back
in kindergarten when we played "show and tell". Everyone
was always interested in what you were saying because you
were simply telling a story. We have all heard of the
famous K.I.S.S. rule: Keep It Simple Stupid. When
presenting your business or product, the key play is to
tell a story and keep it simple. Everyone can relate to
the grandmother, who can talk about their grandchild as the
most beautiful, precious child in the world. She will make
you feel as if her grandchild would be such a gift to own
as your own. You need to take that same simplicity and
utilize it during your presentation and create the same
result - ownership of your product.
As you tell stories, people will remember those stories versus all the facts in the world. "FACTS TELL, BUT STORIES SELL." They should want to get involved in your business or purchase your product because all of the success stories that you told. People love to be part of a winning team. Storytelling keeps people tied into you and your presentation.
I always say when in doubt during a presentation, tell a story in order to bring people's attention back to you. When I present, I ALWAYS tell many stories because when I was first introduced to direct sales, what perked my ears was a story of a young lady who had a lifestyle I wanted. The personal story of her lifestyle is what made me decide to get involved in the business. In that business, I went on to build an enormous organization and all I did was tell my story and tell the company's story over and over!
Combining the key strategy of storytelling along with the
correct mindset, you can achieve your wildest dreams!
Find your WHY and Fly!
About the Author:
John shocks millions globally by exposing the truth about
how to achieve monumental life success despite the labels
that society has placed on you. Through his award winning
live seminars, power-packed training programs, live
tele-classes, weekly ezine and website
(http://www.FindYour Why.com), John Di Lemme has made
success a reality for thousands worldwide.
